NEW ERA FOR FORMULA ONE
A brandcandy Executive Producer brought together 10 Formula One Racing Cars; 20 Drivers; 4 British Grand Prix-winning Legends; the current World Champion Nico Rosberg; 2009 World Champion Jenson Button; Super Model Naomi Campbell; and musical performances from Bastille, Little Mix and the Kaiser Chiefs; into a 4-hour show that was hosted by Jake Humphrey, Rochelle Humes and Natalie Pinkham.
Our work was undertaken on behalf of Velocity Experience, a company owned by David Coulthard and Guy Horner. And in addition to working with a world class stage production team, led by Chris Vaughn, our Executive Producer worked with multi-camera directors Ian Russell (editorial) and Matt Askem (stage and music) to broadcast the event via a world feed and across F1-owned channels.
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