The Sound of Luxury

An experiential concept for a luxury automotive manufacturer looking to convey how the electrification of engines will create a more harmonious co-existence between cars and the natural environment. After experiencing the handling and comfort of the vehicle both on and off road, the drivers gather in a clearing upon a mountain, where they can hear birdsong, wind in the trees and live music from an ensemble that emerges from the trees to perform around them, before delivering a full repertoire in the round. We call it, “The Sound of Luxury”.

Vehicles are grouped around an improvised stage created using timber from the nearby area.

A pair of musicians commence an immersive performance from the central stage, and are joined by others who appear around the perimeter of the clearing.

The live music is amplified using an FM channel on the in car entertainment system.

Fireworks signal the end of the performance after the ensemble has promenaded to the centre stage for its finale.

©2017 Brand Candy Limited