The Sound of Luxury
An experiential concept for a luxury automotive manufacturer looking to convey how the electrification of engines will create a more harmonious co-existence between cars and the natural environment. After experiencing the handling and comfort of the vehicle both on and off road, the drivers gather in a clearing upon a mountain, where they can hear birdsong, wind in the trees and live music from an ensemble that emerges from the trees to perform around them, before delivering a full repertoire in the round. We call it, “The Sound of Luxury”.
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