Lexus invited Principals from its European Dealer Network to Cite du Cinema, in Paris, to rediscover the value of Omotenashi (their unique approach to hospitality) and to experience an exclusive preview of future products. The day-long event also featured a retrospective of the brand’s journey to the present day, and an evening that celebrated the brand’s new brand proposition, “Experience Amazing” with live cooking stations featuring Parisian and Global dishes; a Smörgåsbord of international entertainment; and even a bespoke blend of gin – aptly named, “Experience Amazing”.
A brandcandy Project Director was parachuted into programme by Directors at Jack Morton after the original Project Owner accepted a job elsewhere. A role that demanded client relationship-building expertise; skilful budget control; and coordination of a team of 30+ designers, producers and production managers.
Leave a Reply