SODALICIOUS
King.com hired brandcandy talent to devise a series of experiences to celebrate the global launch of the second instalment of their Candy Crush franchise, Candy Crush Soda Saga.
Three entirely different experiential formats were created for PR events that took place in London, New York and Tokyo.
And in all three instances, brandcandy talent developed the run of show, wrote scripts, art directed presentations and provided executive creative direction and programme management.
Nicole Scherzinger presses a Colour Bomb to trigger the opening of Tower Bridge.
King.com CMO, Alex Dale, presents new Candy Crush gameplay ‘On Broadway’.
Workmen drill through a ‘faux’ water main and Soda washes-away the paint from an NYX taxi.
Candy Crush Soda Saga Breaks out at the Sapporo Ice Festival.
Familiar and new characters come to life ‘on ice’ using projection mapping.
Tower Bridge is transformed by purple Soda fountains and giant illuminated Candy Bear.
(Credit to Jack Morton Worldwide for design development and production delivery within the UK and USA. And Dentsu for software programming and delivery in Japan)
brandcandy.com 
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