CELEBRATING 185 MEDALS
A brandcandy Executive Producer was invited by the GLA to create, script and direct a VIP Finale for the Team GB and Paralympics GB Victory Parade, after the London 2012 Olympics. The televised event was hosted by Helen Skelton and Ben Shephard and featured speeches from the British Prime Minister David Cameron; Mayor of London Boris Johnson; and the Princess Royal. It also featured appearances by medal winning athletes from both teams; musical performances by Katherine Jenkins, The Pet Shop Boys and the Band of the Coldstream Guards; plus members of the Queen’s Guard; and a flyby by British Airways and the Red Arrows.
The Lions took their place on the Queen Victory Monument until giving way to the athletes.
Two English Lions lead the floats bearing the two teams to the finalé at Buckingham Palace
The floats driving up The Mall to Buckingham Palace, where they transferred to the QVM.
David Weir became the most successful wheelchair racer of all time at London 2012.
Medal winners travelled aboard 20 floats from Mansion House to Buckingham Palace.
Mo Farah shares his love and appreciation with the cheering crowds.
Games Makers share their appreciation to the athletes.
VIPs had a grand stand view of the Victory Parade, on The Mall, before transferring to QVM.
Games Makers and VIP guests walk up The Mall to take their positions in front of the Queen Victoria Monument.
The Red Arrows fly over the Queen Victoria Monument before the Finale commences.
BA’s ‘Dove’ plane design, by Tracey Emin, was flown up The Mall to thank the teams.
British Airways, Official Sponsor of Team GB, sent a message a plane flew over the crowds.
Prime Minister David Cameron started the official speeches.
Katherine Jenkins sings the National Anthem.
Mayor of London entertains the VIP audience and Princess Anne with his typical play on words.
The Pet Shop Boys sing their Olympic Anthem, “Winner” as the Athletes assemble.
London 2012 Victory Parade Finalé
Katherine Jenkins applauds the athletes after singing the National Anthem.
Prime Minister David Cameron thanks Hosts Helen Skelton and Ben Shephard.
Team GB and Paralympics GB are honoured by a VIP audience in front of Buckingham Palace.
(Credit to Innovision for Technical Production)